After four days of announcing nominees for the sub-categories of our annual Brand Of The Year Awards in Functional, Newcomer, International, and Energy Drink, we have the brands in the running for our longest-running award, the overall Brand Of The Year. Many different supplement companies have won this over the years due to their intense and consistent efforts in innovation, including the likes of Inspired, Ghost, two-time champion Redcon1, and last year it went to Gorilla Mind.
- Apollon
- Ghost
- Gorilla Mind
- Infinis
- Raw
- RYSE
Each of those names put on a show here in 2024, relentlessly releasing new flavors, products, special editions, and completely new supplements, keeping fans and followers on the edge of their seats due to excitement, hype, and anticipation. Great and diverse innovation consistently across the year is what we look for essentially in our Brand Of The Year Award as well as some of those other categories, and if you look back at what each of the nominees has done, you’ll see precisely that at a high level.
A number of the nominees really stepped up their games this year in diversity or variety, reaching into categories that not only they hadn’t touched but many others hadn’t either. They also branched out into different shapes and formats, and that always wins big points for us when a brand tackles a space that’s outside of its usual realm. We’ll be announcing the winner of the overall Brand Of The Year sometime next month and look forward to giving the award to one of those companies.
