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Energy drink giants Reign and Red Bull announced as major sponsors of the Arnold

Reign And Red Bull Arnold Expo 2025

The Arnold Sports Festival is gearing up for another electrifying year, its biggest yet, with energy drink titans Reign Total Body FUel and Red Bull confirmed as sponsors and exhibitors. The powerhouse duo is set to bring their A-game to Columbus, Ohio, providing attendees a jolt of excitement alongside the world-class sports and performances. Reign, fresh off its most recent innovation, is likely to be showcasing its White Haze flavor, the first extension to its signature energy drink in some time.

Red Bull, never one to be outdone, enters the Arnold arena with its own arsenal of new releases, including the one that it has made its Arnold partnership announcement with, the revamped Red Bull Zero. That product has been around for years but underwent some changes, including a new flavor system to get it closer to the signature Red Bull taste. Attendees can expect Red Bull to have that beverage on offer at the Arnold Expo, where a zero-sugar, almost calorieless energy drink would definitely resonate.

With both brands confirmed, the Arnold Sports Festival is shaping up to be a playground for energy drink connoisseurs and, most definitely, some energetic booths. The highly anticipated Arnold Expo will take place in exactly four weeks, as always, in Columbus, Ohio, with a packed house, including our Stack3d Pavilion.