Variety packs are a great way for consumers to try multiple flavors of convenient functional products, like protein snacks, protein shakes, and energy drinks; rather than going all in on a case of a single flavor. Fans of the popular Ghost Energy Drink were given precisely that last year with a box of Orange Cream, Sour Patch Kids Redberry, and Sour Patch Kids Blue Raspberry in a case exclusive to Costco. Not only did the offering help change things up and try different flavors, it saved an immense amount of money, working out to $1.60 a can.
Just a few months following the roll out of that money-saving variety pack of the Ghost Energy Drink at Costco, the two-time Brand Of The Year is mixing it up with a whole new set of flavors in the same sort of format. Now available at Costco locations is a refreshed variety bundle with five cans each of Sour Pink Lemonade, Cherry Limeade, and the authentic collaboration, Welch’s Grape. We suspect the value is about the same, giving consumers a chance to grab all three flavors for an incredible price as low as $1.60 a drink.
