Prime has done plenty of limited releases over the years, whether tied to major events, retailers, or athletes, although its latest collector’s item carries a lot more meaning than most. The company has brought to life Slime, the fun 3,000-calorie drink Oliver Tree famously pitched up during an appearance on Logan Paul’s Impaulsive podcast years ago. Following Tree’s recent passing, Prime has revived the ridiculous concept as a tribute.
Rather than simply recreating the joke, Prime has built the entire release around Oliver Tree’s legacy. The bottle even pokes fun at the original idea, saying it tried to recreate Slime’s impossible 3,000-calorie formula but couldn’t, “among other things”. More importantly, every bottle sold supports Dr. Oliver Tree’s Extremely Epic Art Grant For Baby Geniuses Foundation, with 100% of proceeds funding grants for emerging artists.
As entertaining as the concept is, Slime isn’t an actual beverage, and Prime makes that clear by printing “not for consumption” directly on the bottle. It is a limited-edition collector’s piece priced at $10 with free shipping, limited to one per customer, with pre-orders expected to ship in roughly four to five weeks. It’s a clever callback for longtime fans of Oliver Tree and Logan Paul, while also serving a genuinely worthwhile cause.