The popular mainstream-level protein-specific brand Premier Protein has launched another limited-time flavor of its signature protein shake, something we’ve seen it do many times before; in fact, roll back exactly one year, and we got the limited Salted Caramel Popcorn. The brand’s latest has launched in the tetra pack Premier Protein Shake at Costco and at the likes of Amazon in the almost identically sized and nutritionally valuable plastic bottle packing 30g of protein in a 340ml beverage.
Just like Salted Caramel Popcorn, the other 2024 drop Rootbeer Float, and many others, Premier Protein has taken inspiration from a traditional food for today’s launch. New to market is a Lemon Bar Premier Protein Shake, packing the product’s usual 30g of protein per unit, 3g each of carbohydrates and fat, and 160 calories. That all sits alongside a taste reminiscent of the intensely sweet and citrusy baked treat of the same name, Lemon Bar, which is most definitely not a typical protein shake flavor.
