Similar to a few other energy drink companies, the well-established and extensively distributed Rockstar is rolling out some flavor innovations to start the year 2025, and you can begin looking out for them in stores and coolers this month. Both of the products were previously previewed and confirmed, one of them being the return of the exotic Pineapple flavor of the Rockstar Punched beverage, and the other is the cocktail-inspired Pina Colada flavor of the one-of-a-kind milkshake-like energy drink Rockstar Boom.
Those two products are now making their way out to stockists, Pineapple Rockstar Punched and Pina Colada Rockstar Boom, although there is a very important detail that is well worth knowing for one of those two. The pineapple-themed extension to the fruity Rockstar Punched family is going to be available all across the country, east to west coast. Pina Colada Rockstar Boom, however, has a bit of exclusivity, where the energy drink giant has decided to limit it to distributors and retailers on the West Coast.
The exclusivity may seem a bit different and surprising but it is not unheard of from Rockstar. We actually saw it do precisely this about a year ago with the launch of its nootropic beverage, Rockstar Focus, infused with the functional mushroom extract lion’s mane. The brand launched the energy and focus-supporting drink in three flavors, but on the west coast it had seven to choose from, and most of them sounded rather intriguing, in Mixed Berry, Watermelon Kiwi, Passionfruit Mango, and Honeydew Melon
