Kris Gethin’s second entry into the world of sports nutrition, the supplement company Unmatched, seems to have found immense success following its debut around the middle of last year. Right out of the gate, the newcomer hit several different categories, including pre-workout, hydration, amino acids, and protein powder. The brand has also already made its way onto shelves at the major retailer The Vitamin Shoppe and even launched its completely new, more cost-effective pre-workout Outlier.
There are still plenty of categories Kris Gethin and the team at Unmatched have yet to dig into, and you know it’ll be interesting when they eventually do based on the rather unique and intriguing approaches it has taken to the likes of hydration and pre-workout. Later this year, we are going to be getting two more Unmatch products for categories it has yet to tackle, with Gethin himself confirming that a complete multivitamin and natural testosterone booster are on the cards.
Unmatched Supplements has mostly complex and advanced formulas on the market at the moment, with the only exceptions being its still rather premium Immuno-IGG and the creatine-based muscle builder, CreGAAtine. The brand’s premier pre-workout BH2K and pump pre-workout Dissident are a great reflection of how far it’ll push the ingredient and dosage side of things. Multivitamins and testosterone boosters are prime categories to do that, the latter more so, although we wouldn’t be surprised to see some sort of alternative or hybrid angle in the typically straightforward multivitamin space.
