Barebells’ Chewy Protein Bar, initially launched as a Christmas-themed offering, has proven to be more than just a seasonal treat. The innovative snack, weighing in at a compact 40g and delivering 10g of protein per bar, represents Barebells’ lightest protein offering to date. The Chewy Bar’s unique selling point lies in its texture – a soft, fluffy style center encased in a layer of sweet white chocolate, setting it apart from the brand’s original self-titled Barebells Protein Bar and the better texture Soft Protein Bar.
Our initial speculation about the Chewy Protein Bar’s potential for becoming a permanent fixture has been confirmed. Barebells is set to expand the product and turn it into a family of three new flavors, all featuring the signature soft and fluffy center that made the original Santa’s Strawberry flavor such a hit. The move mirrors Barebells’ past festive drops with previous limited-time releases becoming permanent, such as the Soft Protein Bar and flavors like Mint Dark Chocolate. The nutrition is expected to be about the same for the soon-to-be-released Barebells Chewy Bars led by 10g of protein and no added sugar.
