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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNCCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNC
Protein Bar

MET-Rx’s newest flavor of its huge 100g protein bar is a decadent Chocolate Hazelnut

1 min read
Metrx Chocolate Hazelnut Big 100

Grenade sneaks two original flavors for its top-rated protein bar in the US

2 min read
Salted Caramel Grenade Protein Bar In America

Intico adds to its arsenal of protein snacks with the light and crunchy Protein Wafer

2 min read
Intico Protein Wafer

VMI Sports confirms it is getting into the competitive category of protein bars

1 min read
Vmi Sports Is Releasing A Protein Bar

Jacked Granny takes an unconventional path to preserve its three-ingredient protein bar

2 min read
Jacked Granny Protein Bar Now In A Tin

Optimum comes out with a crispy and almost bite-sized protein bar in China

2 min read
Optimum Nutrition China Crispy Protein Bar

ESN and Raw owner The Quality Group does close to $1 billion in just the first half of 2026

2 min read
The Quality Group First Half 26 Revenue

Flaming Phoenix goes the other way and builds a protein bar for those who want more calories

2 min read
Flaming Phoenix High Calorie Bar

Classic chocolate and coconut combination hits Walmart shelves for the Pure Protein Bar

1 min read
Coconut Delight Pure Protein Bar

FitCrunch puts a gooey filling over fluffy marshmallow and a cookie base in its latest protein bar

2 min read
Fit Crunch Puff N Crunch Protein Bar

Swedish functional specialist RE:DO infuses its latest snack with 3g of creatine

2 min read
Redo Creatine Peanut Protein Bar

AllMax goes for a more flavorful experience in its decadent new protein bar

2 min read
Allmax Nutrition Cheat Bar
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