Functional food companies have been a lot more creative and even functional over the last few years, going beyond the usual stance of high protein. We’ve seen lower-sugar treats get significantly better, protein-to-calorie ratios greatly improve, and other active ingredients find their way into convenient formats. Cognibites is an all-new, upcoming functional brand in the United Kingdom that is going to put the benefit of nootropics into a bite-sized snack.
Cognibites is going to have the one signature bar-format product that will be high-in-protein, as is the case with most innovations on the functional side in the health and nutrition industry. We’re not sure how much protein the newcomer will be squeezing into the protein bar, although we imagine it be around the norm of 10 to 20g. The main focus of the product – no pun intended – is the nootropics, so regardless of the protein, better focus is where it’ll stand out.
The remaining mystery for Cognibites is what sort of nootropics we are getting in the functional food and the types of dosages. The upcoming innovator describes itself and its product as food for the brain, suggesting we’ll get an array of ingredients to support focus, cognition, and brain health. We’ll have to wait and see to find out the complete profile, but the number of functional nootropic foods out there is small, leaving plenty of space for Cognibites to differentiate.
