The innovative snacking brand Genius Gourmet did something quite unique last year — which it tends to do often — introducing the Protein Nut Roll. As you might have been able to gather from the name, the product is a functional version of the traditional nut roll treat, packing 10g of protein per piece. It debuted in the lone delicious Vanilla Caramel Peanut flavor, and it does deliver in each of those areas with a smooth vanilla base, salty caramel, and the ever-familiar taste of peanut butter.
Genius Gourmet is pushing the boundaries in the second flavor of Protein Nut Roll, promising a much simpler peanut butter-focused experience; however, this isn’t any ordinary peanut butter extension. The creative functional company has collaborated with the legendary peanut butter brand Skippy for an authentic Skippy Peanut Butter Protein Nut Roll. The collaboration aims to give you that signature sweet Skippy peanut butter infusion with crunchy salted peanuts and gooey caramel.
The nutrition in Genius Gourmet and Skippy’s Peanut Butter Protein Nut Roll is still as good as the original Vanilla Caramel Peanut flavor, with actually more protein at 11g per piece, no added sugar, and in the area of 200 calories. Interestingly, this is being referred to as the brand’s first product partnership with the iconic Skippy. Basically, as exciting as the Protein Nut Roll extension is, it is just beginning, and we can’t help but be curious as to where else Genius Gourmet will utilize the brand.
