Liquid Death is one of the most creative and entertaining when it comes to marketing and you only need to look back over the last few months to find some great examples of that. In November of last year, the canned water company made and gave away a custom water gun that can be loaded with cans of Liquid Death, and it teamed up with Depends for a diaper made from cruelty-free pleather. There is never a dull moment with the brand, and it turns out it doesn’t always need to actually make something to steal the social spotlight.
This week, Liquid Death has collaborated with another major figure, a country singer no less in Carter Faith. The two have produced a song comprised of various negative reviews and comments, and they even credit the lyrics to “Real Internet Haters”. Some of the lines used in the musical piece include “please go out of business”, “you need to rethink the name of your product”, and “I hate all of you”. The comments have all been neatly wound together in a song performed by Carter Faith, executed on a level only Liquid Death knows how.
