Functional brand Fitbakes over in the United Kingdom has expanded significantly over the years, well beyond its original hit, better-for-you protein snack in the amazingly sweet and soft Fitbakes cakes. The brand has a few other foods available, including the Fitbakes Protein Bar, featuring a Rice Krispies-style body and build but with that better-for-you twist. The product has a low 4g of protein, which is mostly what it is, due to the small 19g size of the snack, alongside 5g or so of carbohydrates, roughly 2g of fat, and a light calorie count of in and around 70.
We’ve got Fitbakes and specifically its crispy and crunchy protein snack in headlines this week because it may look a bit different to fans that reach for it at their local health and nutrition store, as well as some of its more mainstream stockists. The long-running functional competitor has refreshed the look and feel of its bar-format product, making some pretty drastic changes. Fitbakes has moved to a full-color design themed around the taste, plus a bold flavor callout, and while it is just for the protein bar at the moment, we imagine it’ll roll out across the rest of the catalog.
