The two-time Brand Of The Year, Ghost, was the one that started the whole authentic flavor collaboration craze, right from the first year of its journey, officially partnering with Warheads for flavors of its long-running Ghost Legend pre-workout. Since then, many other sports nutrition companies have joined in on the fun and formed their own partnerships with non-supplement brands and foods. Redcon1 has announced that it has a major collaboration lined up that could result in a whole host of innovations.
Hostess and Redcon1 have forged a multi-year partnership to tackle the protein market head-on by combining the food giant’s iconic snack flavors with Redcon1’s protein supplements. The collaboration will introduce limited and seasonal flavors of protein powder and RTDs that align with Hostess’s memorable and popular treats. Redcon1 has plenty of experience in the world of authentic flavors, with several under its belt, including team ups with cheesecake specialist Junior’s and the iconic Jolt Cola.
You may remember Hostess having a piece of the sports nutrition industry through Bodybuilding.com’s house brand Remix Nutrition. The two debuted with Hostess Twinkies and CupCakes flavors of the Remix protein powder, Premium Protein Blend, and then shortly after that arrival, fans were treated to a Hostess Zingers flavor. We’re not sure what sort of flavors we’re going to see from Redcon1 and Hostess but again, the latter has a long list of legendary treats and we look forward to seeing them translate.
