Legendary footballer Lionel Messi made a splash last year when he announced the coming of his own sports drink, which was later revealed and released in Más by Messi. The beverage brings together a variety of vitamins, essential electrolytes, and low sugar for a reliable competitor in the fast-growing space of hydration drinks. The product debuted in the US in traditional plastic bottles as well as aluminum cans, then it swiftly broke into the Canadian marketplace, which is similar to what it’s doing this week.
Lionel Messi and his sports drink brand, Más by Messi, are breaking into the competitive region of the United Kingdom here in the first quarter of the year, with all of the same key components and highlights to its signature product. The hydration beverage from the not-even-one-year-old company has a combined 770mg of electrolytes in its newest market, plus all of the vitamins like 45mg of vitamin C and 8mg of niacin, and just a gram of sugar, with no protein or fat, leaving you at ten calories a bottle.
Those of you in the UK can look forward to all of the same flavors as we have in the US and Canada, none of which we overly enjoyed, but they have proven popular. The menu includes Berry Copa Crush, Orange D’or, Miami Punch, and Limon Lime League, and in Más by Messi’s new region you can find them only in the classic plastic bottles, not the sleek and more compact cans, at least for now.
