The dominating energy shot company, 5-Hour Energy, is not only the leader in its specific space, but it has become quite creative in its marketing, standing out and making noise with more than just its pocket-sized bottles of caffeine-driven energy. Roll the calendar back about nine months into the middle of last year, and we got a great example of that creativity with a special edition bottle of Energizing BBQ Sauce, combining a 5-Hour Energy Shot with actual barbecue sauce.
5-Hour Energy is doing something similar to that Energizing BBQ Sauce, here in the month of April, with Energizing Hot Sauce. The concept is very much the same as the barbecue sauce, where you get the brand’s signature energy formula infused into a small shot bottle of hot sauce. Equally interesting, 5-Hour has teamed up with the popular restaurant Taco John’s to make the hot sauce in its Mango Habanero flavor, and ensure it does what a hot sauce needs to do.
The special edition Energizing Hot Sauce has actually been put together for Cinco de Mayo in a couple of weeks, and it has come to market alongside another spicy product, in a special edition Spicy Cinco De Mango flavor of the Extra Strength 5-Hour Energy Shot. You can only get the collaborative hot sauceby purchasing the Spicy Cinco De Mango energy shot through the brand’s online store, where you’ll pay a reasonable $33.99 for a case of 12 shots.
