The energy drink category has become absolutely loaded these past couple of years, thanks to established names expanding further, closely related brands expanding into the space, and newcomers trying their hand at the industry. The beverage we have in the spotlight here is certainly not one we saw coming, primarily due to the company behind it being so distant with REV7, a diverse, functional energy drink from the pillow manufacturer MyPillow.
This is indeed a bedding brand, a successful one at that, selling tens of millions of its signature pillows; it is now taking a swing at energy drinks with REV7. As mentioned, the product is rather complex and functional, and while it markets and promotes energy, calling itself a “premium energy drink”, it doesn’t have any caffeine. The brand has squeezed 5g of goBHB ketones into every can, which works as an alternative source of energy to carbohydrates.
In addition to the goBHB ketones, MyPillow’s REV7 functional beverage has the premium nootropic Cognizin citicoline, dosed at 250mg to enhance focus, attention, and cognition. Those two components are alongside zero sugar and less than a gram of carbohydrate, helping keep the calories to a low 25. The REV7 energy drink has debuted in three flavors, all refreshing, crisp, and fruit-based in Lemonade, Blueberry Citrus, and Green Apple.
MyPillow gives consumers a number of convenient ways to purchase its new goBHB and Cognizin-infused REV7 energy drink, including the usual cases of a dozen cans at $49.97. There is also a variety pack at that 12-can size with four of each flavor, and then an introductory three-piece variety set with one of each at $9.99, an ideal way to go if you just want to try it.
