Sporter is a strong distributor and retailer in the Middle East, responsible for several notable names in the sports nutrition industry, including Optimum Nutrition, EHP Labs, MuscleTech, and strong European competitors like Scitec, Olimp, and Applied Nutrition. Sporter has also grown its own house brand over the last couple of years, with a number of protein powders and straightforward items like Creatine and EAA, but so far it has yet to touch more complex categories.
The distributor, retailer, and brand, Sporter, looks as though it is about to do something with its own line that we expected to see sooner rather than later, with an entry in one of the more advanced categories in sports nutrition. While the company has only put out a teaser for now, from that short clip, we’re about 99% certain Sporter is about to drop its first pre-workout by the name of Sting, and judging by the other supplements it’s put out, it’ll be well-rounded and at a good price.
When we say well-rounded and value in the same breath, we mean it’s likely going to have a competitive price and a combination of ingredients that is reasonable for that cost. We don’t know exactly what that will look like in terms of the complete formula and efficacy, but we’ll be finding out shortly. This is a big step for Sporter, as if it finds success with something as complex as a pre-workout, that opens the door for other advanced products such as a test booster and fat burner.
