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VMI rebrands its creatine with flavor-first designs as the category’s popularity continues to rise

Vmi Rebranded Flavored Creatine

One of the notable trends within the overall growth and trending of the creatine category has been flavored alternatives. This is where you get your simple, standalone creatine supplement with just the muscle-building ingredient and nothing else, but instead of coming in bulk unflavored powder, it is flavored, like a pre-workout. While many competitors have recently adopted this approach, VMI Sports has been doing this for some time.

To help fans and other consumers recognize how ahead of the curve it was and capitalize on the growing interest in creatine, VMI Sports has revamped its product. The contents of the supplement have remained unchanged, and so have the flavors in Peach Mango Rings, Patriot Pop, and Gummy Bear. Where things have shifted is purely the look, as the brand has shifted to a more flavor-first design covering VMI Creatine in white and a colorful flavor callout.

You can check out and purchase the refreshed Creatine immediately through VMI Sports’ online store at $29.99 for a tub of 60 servings, enough to last you two months at a full 5g a day, and it automatically qualifies you for a free bottle of the K-XR RTD.