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Latest flavor of 5-Hour Energy wraps itself in a special edition glowing label design

Glow Motion 5 Hour Energy Shot

The energy shot giant 5-Hour Energy continues its domination of the space and format year after year, but more importantly, in more recent years, it’s really stepped up its marketing, activations, and creativity regarding flavors and innovations. A couple of months ago, we got a caffeinated hot sauce for Cinco de Mayo alongside a spicy flavor of its energy shot, and a candy-themed Fruity Rainbow flavor just a couple of weeks back.

5-Hour Energy is back again, showing off its flair for creativity once again by way of a special edition flavor of its Extra Strength Shot with something called Glow Motion. The taste inside is described as a burst of fruity flavor, but that’s not the end of it. The product gets its name from the label around the outside, as it has a specially designed print that glows under black light, appearing as you can see in the image above.

You get all of the key ingredients you’re used to from 5-Hour Energy’s Extra Strength Shot, including citicoline, taurine, n-acetyl-l-tyrosine, and a strong 230mg of caffeine. You can grab the product directly from the brand’s online store at $33.99 for a case of 12 bottles or snatch up something smaller in a six-pack at $17.99.