The popular European energy drink company Hell Energy may not have a dominating presence in any of the key markets like the US, Canada, the UK, or Australia, but it is showing everyone how it’s done. Over the last year or so, the functional beverage brand has been truly innovating, crafting completely new flavors, special edition drops, and now we have Hell Energy New Gen, which is a different experience in terms of formula and flavor.
Hell Energy New Gen isn’t a replacement or anything like that; it appears to be an alternative to the brand’s core product, featuring a different set of ingredients and dosages, and some familiar and not-so-familiar flavors. The main ingredients driving New Gen are B vitamins for energy, a much lighter hit of caffeine at 32mg in the 250ml can and 65mg in the larger 500ml, and not a lot of sugar, but low sugar and moderate level of calories.
As far as flavors go, Hell Energy New Gen is hitting coolers this month in five options with Pink Guava, a crisp Green Apple, Black Cherry, a sweet and smooth Strawberry Banana, and the European brand’s signature taste, Classic. With the low level of caffeine, Hell has created something fans can benefit from in terms of energy and enjoy multiple times a day, and flavors the brand will undoubtedly deliver as well as its other energy drinks.
