Greek health and nutrition company MOOVeat is known for its extensive selection of protein bars, in convenience stores, airports, vending machines, supermarkets, and everything in between. The brand has probably maxed out the variety of approaches it can take in that format, so it’s no surprise that it’s latest innovation in the functional food industry is a different but still common shape with the MOOVeat Baked Protein Cookie.
Now available alongside its many bars, is indeed a cookie that’s high in protein from MOOVeat, providing 18g of protein per piece, and while most of that is from milk protein, a little less than half of that is beauty-supporting collagen. The other macros in the nutrition profile of the product are 26g of carbohydrates, a reasonable amount considering only 300mg of it is sugar, the fat is around 8g, and in the area of 250 calories.
As mentioned, MOOVeat has solid distribution in its home market of Greece, having a presence in quick and accessible corner stores as well as big box retailers and supermarkets. Consumers in that part of the world can look forward to seeing it on shelves in three flavors, including the classic cookie experience, Chocolate Chip, Salted Caramel, and for a savory hit with a zesty infusion, there is Lemon Pie.
