Europe is home to more high-quality and genuinely delicious functional food companies than anywhere else in the world, and that is even more the case in Scandinavia, where you have countries like Sweden, Denmark, and Norway. Sweden is home to some incredibly functional innovators, and joining that list in the last year is The No Bar. The newcomer is a lot like RXBar, keeping things simple, transparently labelled, and no BS.
The No Bar is a self-titled protein snacking company, and it actually promotes itself with the same core line as RXBar, where across the top of its website it says “5 Ingredients, No BS”. Similarities aside, the brand’s product is made with almonds, dates, egg white, cacao, and collagen. The recipe and macros vary depending on the flavor, with the Cacao No Bar packing 10g of protein, 10g of fat, 11g of carbohydrates, and 188 calories.
This month, The No Bar in Sweden is celebrating the arrival of summer with a fruit-based flavor that is in season this time of year, with Strawberry. The brand makes the product with actual freeze-dried strawberries, ensuring an authentic taste with its 11g of protein, no added sugar, and 183 calories. The Strawberry No Bar is a temporary extension, only here for a limited time, like summer, and direct it’s 32 kr (3.37 USD) each.
