Bare Performance Nutrition has shared some rare insight into how successful its Summer Sale was, which ran the Monday after the 4th Of July and lasted just two days. This sort of information is always great to see and share, as it does indeed give you a peek behind the curtains of powerful brands, like BPN. The promotion involved 20% off everything in its online store, from clothing and accessories to pre-workout and protein powder.
The stats the brand, better known as BPN, has put out there include 33,000 athletes fueled, assuming that means the number of customers who placed orders during the sale. From that lot of consumers, 125,000 items were purchased, averaging out at around three to four products per order. The brand also shared that it did about $1 million in orders each day, so likely $2 million across the two-day sale, working out to roughly $60 per order.
If you’re a fan of the brand or a general consumer, that’s great to hear about the success, and for brands, competitors, or any that look up to BPN, it gives you some idea of how big its reach is to pull in that many customers during a two-day sale. The brand has built itself out to be a one-stop shop over the years, where it now covers all sorts of categories and purposes, and you can check out the line for yourself on its website.
