Skytrition in Sweden has not been playing around; it’s been expanding quickly in terms of categories it covers in the sports nutrition industry, coming a long way since we first put the spotlight on it about half a year ago. The still very young brand just unveiled its upcoming, dedicated hydration innovation, HydraUp, but that’s not all it has coming. Skytrition is also getting ready to roll out its own cream of rice named CorUp.
Cream of rice supplements are hugely popular in Europe, so it makes sense that Skytrition turns its attention in that direction to fit in and be a reliable one-stop shop. The Swedish brand doesn’t do anything too different in the formula of CorUp, combining nutritious rice flour and flavoring ingredients. The result is a balance of 39g of carbohydrates in a 50g serving, practically no sugar, 3.3g of protein, and around 180 calories.
The most impressive part about Skytrition’s CorUp, outside of its clean approach to the formula, is the flavor selection. The brand is looking to launch the product in the very near future, in large bags of 2.2lbs, and it is going to have nine options on the menu. The list will include Carrot Cake, Cookie Dough, Caramel Biscuit, Vanilla Ice Cream, Blueberry Pie, Love Treats, Cinnamon Churros, Banoffee Swirl, and Chocolate Milkshake.
