We’ve got another round-up of the most viewed stories from the last seven days, with a spread of functional food innovations, major moves, and some unique category crossovers, starting with the upcoming Man Cereal. The high-protein, low-carbohydrate breakfast also includes creatine, making for an uncommon combination in the always enjoyable cereal format that we had not seen before.
- Upcoming Man Cereal is going to be high in protein, low in carbs, and contain creatine
- MuscleTech responds to a concerning lab report from an unapproved Malaysian distributor
- Myprotein absorbs the increased price of whey to expand its already strong market share
- Huel prepares to release a canned spin-off of its multi-benefit superfood supplement
- Ghost is finally making Original a permanent flavor of its 16oz energy drink
MuscleTech also made waves by publicly responding to a lab report linked to an unapproved Malaysian distributor and retailer, addressing concerns around product authenticity. Next up, Myprotein took a different approach to making headlines by confirming it has absorbed rising whey costs to further strengthen its already commanding market share, which is also great news for consumers.
Huel grabbed attention with news of a canned version of its multi-benefit superfood supplement, designed for added convenience and accessibility, and Ghost also made news, announcing that the Original flavor of its 16oz Ghost Energy Drink will now be permanent. You can read more about any of these stories through the links above and keep track of what’s trending at stack3d.com/top-posts.
