MET-Rx’s Big 100 is the brand’s signature protein bar that weighs a hefty 100g, and about a year ago it introduced a granola-based spin-off, the Big 100 Granola Protein Bar. The change in base gives it a crunchier, more wholesome texture with rolled oats, almonds, and seeds, while still packing a strong nutrition profile. The extension debuted in two flavors, Chocolate Chip and Peanut Butter Chocolate Chip, each maintaining the hefty 100g build.
The Big 100 Granola Protein Bar has finally been given another flavor, the third, in Iced Cinnamon Oat, offering a sweet cinnamon spice paired with a smooth icing-style layer, delivering a breakfast-inspired taste. It has 28g of protein, 49g of carbohydrates, 12g of that sugar, most added, 10g of fat, and 370 calories, with a boost in fiber from the granola at 5g. The flavor is available first at Walmart, ahead of any appearance on MET-Rx’s website or Amazon.
