Upfront has crawled its way into consumers’ lifestyles in all sorts of styles, sizes, and formats, with its many different better-for-you supplements, functional innovations, and quality foods. The brand is about to climb its way into another popular area, and while it does dig into that department a bit with Protein Iced Coffee powder, this time around, Upfront is going to be a bit more direct and much bolder in its approach.
Coming soon to its already massive catalog is Upfront Coffee, a clean and quality coffee product that consumers will be able to pick up alongside their monthly basket of supplements. We’re not entirely sure if this is going to be your traditional instant coffee or something along those lines, or maybe a beverage. We’re pretty confident that it is the former, not the latter, although either of those could lead to the other.
Upfront has shown off bags and bags of coffee that it has brought into its warehouse for the production of the simply named Upfront Coffee, showing that work on the innovation is well on its way. While the sacks of coffee do make it sound like the product is not far away, the Dutch brand is giving fans plenty of warning and saying you’ll need to wait at least three months before it’s out there, so somewhere around November.
