HODL The Whey is a one-of-a-kind sports nutrition company that is starting out with a lone protein powder simply named HODL Whey Protein. The signature supplement isn’t anything special or out-of-the-ordinary, featuring a blend of whey concentrate and isolate to provide a typical 25g of protein. The carbohydrates are at 3g per serving, all of that sugar, 2g of fat, and a moderate calorie count of 140.
You may be wondering what the hell makes HODL The Whey and HODL Whey Protein one-of-a-kind if the contents and nutrition aren’t anything new or special. The difference maker, or at least the unique feature of the brand in its entirety, is that it doesn’t let you buy anything unless it’s done with Bitcoin. For example, HODL Whey Protein currently costs 35,023 sats, and that price changes with the cost of Bitcoin, so it always works out to around $38 USD.
The order process works by adding Chocolate, Vanilla, or the Cookies & Cream flavor of HODL Whey Protein to your cart at hodlthewhey.io, entering your shipping address at checkout, and then you’ll get a QR code to pay in Bitcoin via Lightning. It is relatively simple, but this is clearly not your standard checkout using a credit card or a common payment gateway.
Again, HODL The Whey’s debut supplement, HODL Whey Protein, isn’t anything you can’t already get on the market with a whey blend, although the price is rather competitive at that $38 USD for a 2lb tub of about 27 servings. You can check it out for yourself over at hodlthewhey.io, where you’ll also see the newcomer has a pre-workout and standalone creatine listed, but neither of them is available at the moment.
