The reputable Core Nutritionals, a powerhouse in sports nutrition that has been around for two decades, is undergoing a bit of a rebrand. It is not a complete makeover, just minor tweaks here and there that fans of the reliably efficacious company will notice. Firstly, the brand is switching to a more flavor-focused design for supplements that relates to, including the protein powder’s Core Pro and Core Vegan.
You can see what the change in branding looks like on the plant-based protein powder Core Vegan, directly above, where half of the background is now a flavor callout. In the product pictured, the Strawberry Core Vegan, we get a pile of strawberries, bringing more attention to the taste. Another tweak rolling out at Core is a move to cylinder bottles for capsule supplements, as opposed to the traditional tapered top.
Again, this isn’t a massive rebrand where Core Nutritionals changes its overall look and feel. The reputable supplement company is retaining its current style with various background details, product titles, and information, with a gourmet touch to flavors and modern capsule bottles. The updates will gradually roll out, as if you go to the brand’s website now, you’ll see that Core Vegan has been switched with more to follow.
