Consumers in Europe have been treated to a whole selection of candy-inspired protein creations from the actual food giant that is Mars for several years. It all started with Mars and Snickers flavored protein powders and bars, but things have come a long way since then. There are now M&M’s protein bars, plant-based protein bars in Bounty and Snickers flavors, Hubba Bubba clear protein, protein RTDs, and different flavors of those Snickers and Mars protein bars.
The selection of Snickers-inspired protein snacks has grown once again this month under the Protein By Mars brand, which already has the likes of Snickers Crisp, Dark Chocolate, White Chocolate, and Snickers Hazlenut Protein Bars. New to market here in September is a Snickers Peanut Butter HiProtein Bar, separate from the one that’s already out there, as like the other Snickers protein snacks, this one is low in sugar, whereas the original Peanut Butter had almost 10g.
The all-new Snickers Peanut Butter HiProtein Bar comes with 20g of muscle-building protein, 16g of carbohydrates, although just 1.8g of that is sugar, not 9.4g like that other Snickers Peanut Butter Protein Bar, 10g of fat, and 219 calories. That comes alongside a genuine Snickers-like experience, coming from Mars itself, the owner of Snickers, and it is currently rolling out into the many retailers that carry the Protein By Mars family across Europe.
