
1st Phorm officially jumped into the clear protein space almost a year ago with Phormula-1 Clear, built around a premium whey isolate delivering 22g of protein per serving, zero sugar and carbohydrates, and a lean sub-100 calorie count of 90. The shake offers that signature light, juice-like texture and refreshing experience of clear protein across three fruit flavors in Strawberry Limeade, Lemonade, and Key Lime Pie, coming in rather small pouches of 18 servings.
After expanding Phormula-1 Clear with Grape and Tropical Punch last month, 1st Phorm has added a third new flavor since its debut this month, which is easily its most creative yet in Rainbow Sherbet. It looks to deliver a nostalgic taste with a candy-sweet finish, traditionally not found in protein powder, but the concept of clear protein has changed that. The latest Phormula-1 Clear is available through 1st Phorm’s online store at $44.99 for a compact 18-serving pouch.