In ten days, Ramadan is taking place, and to go with that, the Egyptian supplement company Keep Going has released a rather clever protein powder that is only available during its roughly one-month span. The product is simply named Ultimate Casein, where, unlike its already available Ultimate Whey, it relies entirely on slow-digesting casein for a sustained release of naturally occurring amino acids for lasting fullness, muscle growth, and recovery.
Keep Going’s Ultimate Casein goes perfectly with Ramadan, a time where Muslims around the globe abstain from food and drink from dawn to sunset. This is what makes Ultimate Caseni such a clever launch, as once consumed, it offers support and fullness across a sustained period of time, whereas something like whey is more immediate. The nutrition profile on the new and limited-time supplement includes 24g of protein from micellar casein, a light one gram of carbohydrates, none of that sugar, a gram of fat, and 110 calories.
As mentioned, Keep Going is only selling Ultimate Casein around Ramadan, supporting its fans during the time, and really giving them an extra tool to fuel recovery and build muscle. The product can be purchased straight from the brand’s online store, and it’s been priced the same as Ultimate Whey. Through kgoing.com, you’ll pay EGP 2,290 (48.85 USD) for a tub of 30 servings in your choice of Midnight Choco and Vanilla Pudding flavors.
