ProBrands, one of Sweden’s many functional food companies that is more popular and accessible in the country, has consumers’ protein needs covered in the form of bars, chips, powder, drinks, cans, and effervescent tablets. Also, like many brands in that part of the world, it has more than one protein bar on the market, and for this particular post, we’re focusing on the thick and doughy ProBrands Protein Bar, not its smoother Soft Protein Bar.
The ProBrands Protein Bar has been around for much longer, although you may not think so, as it doesn’t have all that many flavors. Its menu has just grown by one, with a flavor that has been brought over from the Soft Protein Bar in Banana & Choco. The extension blends rich chocolate and smooth banana, with 13.5g of protein in a moderate 45g bar, and it’s rolling out to stores in October to join the others, like Toffee Caramel and Coconut.
