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Elite rebrands its supremely premium energy drink with a more modern look and feel

Elite Energy Drink Rebrand

The Elite Energy Drink is one of, if not the most complex competitor in the saturated energy drink category, featuring an incredibly impressive 12 different active ingredients. The long list of components includes the likes of vitamins, minerals, Carnipure carnitine, 175mg of natural caffeine, and a host of nootropics in lion’s mane, alpha-gpc, and Cognizin. While it is in the energy drink space, it offers far more than your typical caffeinated carbonated beverage.

There is a new look that’s about to come to the Elite Energy Drink, and it’s much more subtle and refined, but still reminiscent of the original. Gone are the detailed flavor callouts in the middle as well as the horizontal title text. You can see what the rebranded beverage looks like in the image above, with several key changes that make it stand out in a vertical reading title capped with a gold crown, and instead of a colored neck, all of the next matches the flavor.

We can’t quite tell if Elite Energy is changing anything on the inside of its premium energy drink, although the outside is confirmed, and we have to say, it is an improvement. The rebrand gives the beverage a more modern look and feel, and it is going to have all of the same flavors as before in Blood Orange Yuzu, Crisp Apple Pear, and Lychee Pomegranate.

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