It is nomination week for the 2025 Brand Of The Year Awards, and today we’re unveiling the contenders for our International Brand Of The Year category. This one is always diverse and competitive, highlighting the best-performing companies from outside North America that have consistently delivered standout products and innovation throughout the year. For 2025, we have a broader selection than usual, reflecting how competitive the international scene has become.
- Applied Nutrition
- ESN
- Muscle Nation
- Myprotein
- Nexus
- Skytrition
The nominees this year include a couple of competitors from Australia in the sports nutrition strong Nexus and functional innovator Muscle Nation, as well as two from the United Kingdom in the international beasts Applied Nutrition and Myprotein. The other two, rounding out the list of six nominees for our International Brand Of The Year Award, are the giant ESN from Germany and the fast-growing and still very young company out of Sweden, Skytrition.
Again, it has been one hell of a year for international brands, as major players have emerged in countries all across the globe. Some absolutely dominate their market better than anyone else has been able to by importing, and some have proven so strong that they’re venturing into other regions. All of those names above have been incredibly impressive when it comes to innovation, and we look forward to crowning the winner, despite all deserving the acknowlegment.
