The beverage giant Monster Energy doesn’t just make its own core line of energy drinks, including varieties like Juice Monster, Monster Ultra, Java Monster, Rehab Monster, and more. The brand is also responsible for Bang Energy, NOS, the high-powered Reign, Mother, and the European competitors Nalu and Burn. Coming in 2026 is a whole new line of beverages from Monster, and it’s for a different and specific audience.
The female-focused FLRT Energy is the next major line innovation to come from Monster Energy, going after a similar crowd to the likes of the hugely popular Alani Energy and emerging Bloom Sparkling Energy Drink. FLRT will have all the hallmarks of a modern functional beverage with no sugar and minimal calories. The key active ingredient, as with any energy drink, is caffeine, and FLRT has it at a rather robust 200mg.
Monster is going to come out swinging with FLRT Energy, debuting it in four flavors, all with fun and colorful flair in Guava Lava, Strawberry Fling, Sunset Squeeze, and Berry Tempting. They all hint at their core taste in their names, like Strawberry Fling being sweet strawberry, and guava-based in Guava Lava. The brand is hitting the market next year, and it’ll be interesting to see how it does in the heated energy drink category.
