The Indian market is growing and expanding at quite a rate, with innovation and creativity hitting that part of the world at what seems like every month. We’ve seen a few health and nutrition companies bring some of the concepts elsewhere in the world, to India, something Nuvie has recently done. Nuvie is a functional company that makes a protein bar and ready-to-drink protein, both of which are relatively traditional in formula and nutrition.
The latest innovation from Nuvie, now available throughout the market, is India’s first coffee and caffeine-infused protein beverage, aptly named Protein Coffee. As mentioned, competitors over there have been bringing concepts to shelves that are available elsewhere but still very different and foreign to India. Nuvie’s Protein Coffee is a great example of that, and while it is the first to do it in the country, it has not cut any corners under the hood.
Nuvie’s Protein Coffee relies on ultra-filtered milk to provide its 20g of complete protein per bottle, then, very simply, to give it that authentic coffee taste and caffeine, there is coffee powder. The caffeine is not too high at 60mg per bottle, next to 11.4g of carbohydrates, no added sugar, 3.8g of fat, and 160 calories. Again, the brand gives consumers exactly what the product is titled, and it’s available direct starting at ₹108 (1.21 USD) each for six.
