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Bloom describes its new Glacier Crush flavor as a refreshing frost fruit experience

A few weeks ago, Bloom began a gradual rollout of the newest flavor of its hugely popular Bloom Sparkling Energy Drink with the intriguingly named Glacier Crush. We got the chance to sample it at this year’s NACS Convention in Chicago, and it was incredibly enjoyable, offering a sweet yet crisp fruity taste that you won’t want to put down. We didn’t get a full can; however, if you’re a fan wondering what exactly you are in for with Glacier Crush, Bloom has put out a description.

This week is actually the official, full-on launch of the Glacier Crush Bloom Sparkling Energy Drink, and you’ll see that with all of the promotion from the brand itself. Alongside all of that activation, the brand has said the new flavor is a “refreshing rush of frosted fruit flavor”. That is as vague as the name Glacier Crush, although at least it gives you direction with that icy crisp fruit base, and it is definitely its own flavor, not like anything else the beverage already has available.