There are protein snacking and functional food innovations throughout the industry that are sometimes so good that they make you think a major brand could just pick this up and instantly crush it with their recognition and distribution. Novo Nutrition’s Protein Break is a killer better-for-you KitKat, Legendary’s Protein Chips make for great Protein Doritos, and Nutry Nuts’ decadent protein peanut butter cups could make for incredible Protein Reese’s Peanut Butter Cups.
On the topic of Nutry Nuts and its protein peanut butter cups, the brand actually shared an authentic Reese’s collaboration concept not too long ago to see how well it would be received by fans. While it’s still very much a concept and not officially happening, it has actually moved one step closer to becoming a reality. Brad Reese, one of the grandsons of Reese’s founder, and a strong supporter of the brand and product, has got behind the idea of a Reese’s Protein Peanut Butter Cup, crafted in partnership with the delicious protein peanut butter cup specialist Nutry Nuts.
Again, this isn’t any official confirmation that a Nutry Nuts Reese’s Protein Peanut Butter Cup is going to happen, but sometimes getting ideas like this up the ladder is half the battle. With Brad Reese’s support, the concept could find its way into the right hands and happen, especially with all of the excitement around proteinification. It’d be great to see this story play out, and if you haven’t tried any of Nutry Nuts’ protein peanut butter cups, be sure to give them a shot.
