We’ve seen a lot of established brands and notable individuals expand into the energy drink category, bringing their audience into the world of carbonated and canned caffeine, many of them we just never saw coming. This month, another one of those established brands that isn’t necessarily associated with the energy drink category has thrown its hat in the ring, and it is a powerhouse name in its particular industry with the Playboy Energy Drink.
The legendary global leisure and pleasure giant Playboy has indeed entered the conversation of energy drinks, and it’s not too bad if you’re looking for a reasonable-calorie, straightforward energizing beverage. The brand blends together B vitamins and a solid 200mg of caffeine, right in line with the amount you get in Ghost Energy, Phorm Energy, and Redcon1 Energy. The sugar is a light 5g in a 12oz can, driving the calorie count up to 30.
The Playboy Energy Drink really plays into the theme of its international powerhouse brand with its flavors, and there are quite a few to choose from. The menu consists of the wild berry recipe Naughty Berry, the blue raspberry flavor Razz Bunny, Sexy Peaches, Tropic Passion, and the watermelon-based Lovely Melons. Playboy’s functional beverage is available from Amazon, where a case of 12 cans in any of the five flavors will cost you $39.99.