An interesting strategy that we’ve seen happening in the business of protein powder is gourmet flavors or better-tasting, flavor-first supplements. This is where a brand would have a standard blend-style competitor and maybe even an isolate-powered formula, then one that is more focused on delivering great taste and texture. ProScience has done precisely that, introducing Best Tasty, separate from its already available Best Protein, Best Whey, and Best Vegan.
Best Tasty is, as mentioned, a flavor-first protein powder from South American supplement company ProScience that combines whey concentrate and casein for 23g of protein per serving and a reasonable calorie count that goes just over 100. There is currently only one flavor available for Best Tasty in Cookies and Cream, and to ensure if delivers on that promise of a rich gourmet taste, ProScience has packed it with sweet and crumbly cookie bits and pieces.
ProScience has just brought Best Tasty to market in Mexico, and if you drop by its website, you can purchase a full-size tub of 25 servings at $214,900 (11.82 USD) and get yourself a free shaker bottle customized with the brand and product’s logo.
