The discount retailer Action in the Netherlands is one of the many mainstream, non-specialty retailers that carry the domestic supplement giant XXL Nutrition. Action and its more than 3,000 locations across the continent of Europe actually have an exclusive set of products, including Whey Protein, Pre-Workout, and Pre-Workout Shot. This post is about something else entirely, with another exclusive innovation that has a lot more to it.
Specifically for Action and its employees, XXL Nutrition has put together the Celebration Bar, a high-protein snack that is all about celebrating this time of year. It comes with a traditional protein bar nutrition profile and in a fitting rainbow sprinkle-filled celebration cake flavor. The interesting part is that this product has only been made for Action employees, although with a team that’s just shy of 80,000, it’s no small audience.
As far as we know, XXL Nutrition’s Celebration Bar is not going to be available anywhere else, so if you’re a diehard fan of the Dutch supplement company, you’ll want to reach out to anyone you know who works at Action.
