The proteinification trend has taken over several areas of life, beyond your standard health and nutrition brands, injecting more of the muscle-building macronutrient into foods and snacks. Mainstream names all across your supermarket have found ways to infuse products with protein or more protein, and it’s been great to see looking out at it from this industry. Another notable name has signed up this month in Kraft by way of its Big Cheese Snack Protein+.
Big Cheese Snack is something that Kraft has had available for some time, and it is indeed a large, packaged cheese snack. The Mild Cheddar variety of the original product is made with pasteurized milk, cheese, and salt for 12g of protein, 20g of fat, just a gram of carbohydrates, and 230 calories. The all-new Big Cheese Snack Protein+ tips that balance the other way, giving you almost twice as much protein as fat at 17g to 9g, a gram of carbs, and 150 calories.
Kraft hasn’t made this with any sort of infusion of whey or milk protein, it uses pasteurized skim milk to make the cheese, resulting in a damn good nutrition profile that beats out most protein bars. There are two flavors of Big Cheese Snack Protein+ out there on the market in the aforementioned Mild Cheddar and Pepepr Jack. They both comes in bags of five sticks, and since they’re individually packaged, you can have them on the go, like a protein bar.
