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Dubai Chocolate trend is picking up again as Life Pro adds a flavor to its cream of rice

Life Pro Procao Dubai Tasty Rice

If you thought the trend of supplement companies taking inspiration from the international treat Dubai Chocolate and turning it into a protein powder or protein bar, we have some contrasting news for you. Around this time last year, there were a bunch of brands coming out with Dubai Chocolate or Chocolate Pistachio flavors for various products, and while it eventually slowed down, over the last several months, things have picked back up again.

Some big names that have recently come out with a Dubai Chocolate-inspired extension include Muscle Sport and its top-tasting Lean Whey, Basic Supplements, and VitaHustle under its flagship One Superfood Protein. Multi-Functional Brand Of The Year winner Life Pro Nutrition has just joined that list here in 2026, with a ProCao Dubai Tasty Rice, bringing together chocolate and pistachio in combination of its clean and nutritious cream of rice formula.

Life Pro Nutrition’s ProCao Dubai, or Dubai Chocolate Tasty Rice if you will, has the supplement’s clean macros of 37g of carbohydrates in a 50g serving, under a gram of sugar, 4.4g of protein, and 176 calories. You can snatch up the new flavor alongside Tasty Rice’s other options, like White Chocolate and Choco Cookies, at €8.90 (10.51 USD) for a 1kg bag.

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