One of the crucial steps in scaling and growing as a supplement company is international distribution, expanding into other markets around the world. It’s nowhere near as easy as it sounds, but it has led to several brands massively building their numbers beyond what they earned here in the US. Muscle Sport has availability around the globe and has just added another major market to its list in partnership with Empire Health Distribution.
Muscle Sport has been working behind the scenes to complete all of the necessary work to get into the country of Canada, again, working with Empuire Health. That distributor is already responsible for many major brands, including Rule One, EFX Sports, and some top-rated European competitors in Barebells and Warrior. Muscle Sport has just joined the Empire Health Distribution family and will soon be launching some of its products in Canada.
Muscle Sport and Empire Health Distribution have shown off Canadian versions of flavors of Lean Whey Protein Powder, like Monster Cookie and Strawberry Ice Cream. In that market, there are several requirements, including dual language labels, no proprietary blends, and product registration. It’s a lot more work than just shipping pallets to Canada, so as mentioned, Muscle Sport has definitely been putting work in behind the scenes.
