Hell Energy’s New Gen Energy Drink is positioned as a lighter alternative in the brand’s portfolio, delivering a modest 32mg of caffeine per can alongside B vitamins and relatively low sugar and calories. It is designed as a drink suitable for more frequent use compared to the signature Hell Energy Drink and its more energizing formula. The New Gen beverage was also just revamped a bit to include prebiotic fiber, jumping on the better-for-you soda trend here in the US.
Quickly following that infusion of prebiotic fiber, Hell Energy has come out and announced a fresh new flavor for the casual energy drink in Melon Prickly Pear. It combines the juicy sweetness of melon with the subtle tropical character of prickly pear for a smooth, fruit-forward profile, a very distinct experience compared to New Gen’s other options like Green Apple and Black Cherry. Melon Prickly Pear has the same light 32mg of caffeine and low calories, and is out now in Europe.
