While we were only just introduced to the highly functional beverage Fire Up Energy, which is not all that old, it has since announced that it is reworking its beverage innovation in a number of exciting ways. The young brand’s original product is a 355ml canned drink packing a solid 31g of protein from incomplete and beauty-supporting collagen, alongside 112mg of caffeine for a moderate uplift in energy with minimal sugar and very reasonable calories.
Fire Up Energy has announced that in the coming weeks, it is introducing an evolution of its flagship beverage featuring less protein at 21g; however, instead of coming from collagen, it is from high-quality whey isolate. That is a superior source of protein for improving recovery and building muscle, making it a hugely important change for Fire Up. In addition to the new recipe, the newcomer has put together five new flavors outside of its standard original.
None of the new flavors of Fire Up Energy have been revealed, only pictured in orange, red, purple, green, and light orange shades. Those colors could easily be indicators of the flavors, for example, orange could easily be a citrusy Orange, purple to Grape, and green to Lemon Lime. We’ll find out more in the coming weeks, or actually just one week, as that is when the AUS Fitness Expo is going down, where Fire Up will have its new drink and flavors on display.
