A big part of expanding an energy drink and its success is going international, although it is much easier said than done. Very few beverage brands that make it big here in the US continue that presence into other countries, which is something Bloom is about to do, although it isn’t going too far. The successful health and wellness company has announced that it is launching the Bloom Energy Drink in Canada in the coming weeks.
The product will be hitting that particular part of the world in the same 12oz or 355ml can and in five zero-sugar flavors, all from the US menu, with Crisp Apple, Strawberry Watermelon, Peach Mango, Juicy Orange, and Raspberry Lemon. The Canadian version will still have natural caffeine from green coffee bean, and since Canada’s caffeine limit in a can is 180mg, we’re guessing the Bloom Energy Drink will stay at its 180mg of caffeine.
Bloom will be leveraging the Canadian arm of Keurig Dr Pepper for distribution and availability in the neighboring country, which will also give it incredible reach and presence pretty quickly. Confirming that strong start, the brand has said it is going to initially be in 7-Eleven and Couche-Tard convenience stores. That’s several thousand locations right away, and it will also be available digitally through the online giant Amazon.
