It was around this time last year that Grenade relaunched its long-running and always delicious Grenade Protein Shake, reintroducing it with 26g of complete and quality protein, more than its predecessor, and calories ranging from 170 to 180. The beverage has clearly proven popular with the brand, finding plenty of reason to add to its menu, beyond its original three. Grenade is now putting even more effort and support behind its protein-packed shake to build awareness, demand, and give back to fans.
Grenade has launched a nationwide competition in the United Kingdom that gives shoppers the chance to win everything from branded merchandise and recovery gear to a massive £5,000 holiday. The campaign is set to run throughout summer and comes as the RTD protein category continues to grow for Grenade, with its Protein Shake heavily contributing to that in convenience and retail. Consumers enter by purchasing a bottle and scanning an in-store QR code, then completing the form it takes them to.
Retailers can get in on the action of the Grenade Protein Shake sweepstakes, too, where they buy cases for their stores, scan a QR code, and complete an entry form to be in to win one of five cash prizes of £1,000 (1,349.18 USD). The campaign applies to all flavors of the ready-to-drink supplement, including the decadent chocolate options Chocolate Fudge Brownie and White Chocolate, the dessert-style Chocolate Salted Caramel, classic Cookies & Cream, and the only fruity taste, Strawberries & Cream.
